July Project Z Newsletter

Hey ZIM FIT Family,

We hope you're smashing your goals and feeling fantastic! We’re beyond excited to share the incredible growth and achievements we've experienced this month, both as a company and a community. Your unwavering belief in ZIM FIT truly makes everything we do possible, and we can't thank you enough. June was packed with amazing successes, and we absolutely loved seeing all your hilarious videos for the funny content challenge. Keep that creativity flowing!

New Things Going Around ZIM FIT

1. New Team Member:

We’re excited to welcome Ben, aka the Supplement Wizard, to the ZIM FIT team! Ben will be spearheading our wholesale accounts and representing ZIM FIT in a whole new light. Here’s a little insight into Ben:

• Can you share a bit about your background and what inspired you to join the ZIM FIT team? I've been lifting for the last 10 years. Worked in GNC for 4+ years. Eventually moved over to physical therapy before landing a job within the industry as a customer experience manager among other responsibilities. Met Zach at the Arnold and wanted to do more both for the industry and for him/the community he built.
• What are you most excited about in your new role with ZIM FIT? I'm most excited to grow with the company and see how far we go. Building a community is important to both Zach and me, and there's already a great one in place.
• What do you think sets ZIM FIT apart from other supplement brands? ZIM FIT started off running. A great team, group of people (community and customers), with some loaded pre’s. Most companies miss one or both marks. Knowing who you are is important in this industry, if you lose it, the company tends to fall apart. The no BS, here to help, here to succeed attitude is one people will want to adopt or latch onto. I'm excited to be part of the team and see how far we will go!

2. Project Z Booth:

Huge shoutout to Don, Chris, Josh, and Ben for organizing yet another successful booth. It was awesome to see Ben in action this time around, and his contribution was invaluable. Seeing our Project Z members out there, putting in the work and spreading the ZIM FIT mission, is truly contagious. Thank you all for your dedication and passion!

3. New Merch Drop:

Get ready for some fresh ZIM FIT gear! We have a new merch drop coming soon, so stay tuned and be on the lookout!

Getting to Know Some New PZ Members

1. What inspired you to join Project Z and become a part of the ZIM FIT community? I was inspired to join Project Z because of the devotion they have to take care of their customers as well as fellow team members. They put the people first and it shows by how fast the company is growing.
2. How has being a member of Project Z impacted your fitness journey so far? By working with Project Z it has influenced me to have a more “go get it” mindset. When you have an uplifting team like Project Z it makes it seem like anything is possible.
3. What is your favorite ZIM FIT product and how has it helped you in your workouts? My favorite product by far is the Get FKD pre. I have always loved high stim pre workouts as I do very intense workouts. But what I love about Get FKD is that it has no artificial coloring, higher than clinical dose beta alanine, and it’s di-caffeine malate.
4. Advice for other PZ members- How do you balance your fitness goals with other aspects of your life? I make sure to always have a good balance by scheduling my time but also taking advantage of opportunities when they come.

1. What inspired you to join Project Z and become a part of the ZIM FIT community? The biggest draw for me to become a member of the ZIM FIT team was undoubtedly the community. The immediate acceptance of me into the project group gave me the feeling of being right at home. Those that associate themselves with the brand are also insanely motivated and hardworking. Having teammates like that and now myself, all striving for a similar goal, has helped me achieve so much in such a short amount of time.
2. How has being a member of Project Z impacted your fitness journey so far? I love being able to see everyone's progress and discuss different workout ideas if I need help in certain areas, as well as help other people. It is also a blessing to have the platform from my working with ZIM FIT USA and New Haven football to be able to help other athletes with their journeys and convey how much the ZIM FIT products have helped me along the way.
3. What is your favorite ZIM FIT product and how has it helped you in your workouts? While I can't say enough about everything I've tried, the pre-workouts especially have completely changed my intensity levels in the weight room. Though my favorite product, and the one that has made the biggest impact is definitely the ZIM FIT shaker bottle. It's simple but having a super high-quality stainless steel shaker makes life so much easier. It took all the pressure off those times I realized I left my dirty shaker in the locker room over the game day weekend. A simple pop in the dishwasher or even just a quick rinse fixes everything. It allowed me to always have a shaker at the ready and keep my protein intake high through the grueling summer grind.
4. Advice for other PZ members- How do you balance your fitness goals with other aspects of your life? Playing college ball I workout and practice hard 6 days a week. While the lifting is mainly structured by our strength staff, (alternating every day with an upper and lower split) the one thing I can't stress enough is your mobility and recovery work. Moving heavy weight super fast is a lot of fun, but doing that throughout the entirety of your life is the real goal. Take care of your muscles and tendons and keep yourself fresh for the many years to come!

Tips from the CEO: How to Increase Online and In-Person Sales

Social Media Sales:

• Utilize Stories:
• Use Instagram and Facebook stories to share daily updates, workouts, and behind-the-scenes content.
• Create short, engaging videos of you using ZIM FIT products and share your personal experience.
• Provide Unique Discount Codes:
• Share your unique discount code link in your stories and posts.
• Make it easy for your followers to click and shop directly from your profile.
• Keep Your Personal Brand:
• Integrate ZIM FIT products naturally into your content without making your entire profile about ZIM FIT.
• Show how ZIM FIT products fit into your lifestyle and enhance your personal brand.
• Engage with Followers:
• Respond to comments and messages.
• Ask your audience questions and encourage them to share their own experiences.

In-Person Sales:

• Build Personal Connections:
• Relate to your customers by sharing your own experiences with ZIM FIT products.
• Show genuine interest in their fitness journeys and offer personalized recommendations.
• Product Knowledge:
• Be well-versed in the benefits and features of ZIM FIT products.
• Demonstrate enthusiasm and confidence when discussing the products.
• Effective Demonstrations:
• Host live demos and capture live reactions from people trying the products in your gym.
• Share these reactions on social media to create buzz and authenticity.
• Follow-Ups:
• Maintain relationships by following up with customers.
• Offer tips, advice, and support to keep them engaged.
• Highlight the value of staying connected and being part of the ZIM FIT community.

Closing words…

Thank you all for being a vital part of the Project Z community. Your passion and dedication fuel our mission and drive our success. Let's keep this momentum going and make August our best month yet. Stay engaged, stay motivated, and let’s continue to achieve greatness together!