ZIM FIT Foundations: Introducing Brand Manager Anthony Halkias

Meet Anthony Halkias, the Brand Manager behind ZIM FIT. He is one of the creative minds and tactical forces steering the ZIM FIT brand—and making sure it stays as unapologetic, authentic, and dialed-in as the day it launched.

ZIM FIT doesn’t whisper. It shouts. It motivates. It demands more from you. And that voice? That tone that bleeds through every caption, email, and ad? That’s no accident. It’s all part of the game plan Anthony brings to the table.

From day one, their mission has been clear: cut through the noise and make ZIM FIT stand out for what it is—a movement, not just a supplement brand.

Joining Forces With ZIM FIT

Anthony helped grow a successful brand during his time in college, and he began to go in a different direction after he graduated. He and ZIM FIT found each other at the beginning of 2024, and the two sides have been growing together ever since.

"It’s a crazy story. I helped start a brand in college and over three years we blew that brand up. It grew very quickly and we scaled to a million dollar brand fast. I ended up looking for a new opportunity after the CEO left and my old college boss told me about ZIM FIT. I wasn’t super interested as I had never had the pre. He kept telling me to try the pre and I did. I was hooked and then I had a meeting with the CEO, Zach Zimmerly, and I was all in. We aligned on our goals and what we wanted to do with the brand over the next decade or so. Now I am here."

Zach Zimmerly, the CEO and founder of ZIM FIT, brought Anthony on after meeting with one another. Zach participated in one of these interviews last week, and he gave some great insight into how he started the brand, and how it has grown over time. Adding guys like Anthony to the team is a key reason that ZIM FIT is on a solid, upward trajectory.

ZIM FIT's Affiliate Program

Anthony's main responsibility at ZIM FIT is running the brand's affiliate program. This includes finding people to join the team, while coaching up and growing close with everyone involved in the brand. He was asked about his goals with the affiliate program.

"As a former creator myself it was always cool to have a solid support system. I was very lucky to have many people help me when I was trying to grow on social media. My journey took a different turn and I felt called to help the next generation of fitness creators. My main goal is to help every athlete that comes through my program become the best version of themselves on social media, in life and in the gym."

What is unique about our brand manager is that he was able to grow pretty big on social media when he was doing some influencer work. He knows what it takes to grow on socials, and he also knows how to help others reach that point. He is also constantly trying to find affiliates to bring onto the team, and he described what he usually looks for.

"Attitude and effort is my big thing. I feel as if you can get 80-90% of the job done with the right attitude and effort. I look at people. Not views, not stats, not likes, not physiques. All that stuff is futile but with the right people. You can achieve anything in this world. I truly believe that."

Anthony focuses on the people, not just the page or the following. At ZIM FIT, we care that every person who is a part of the brand shares the same vision, and has the same belief in the product and the brand as a whole. Anthony seeks that out, and is building a great team that can help take ZIM FIT to the next level.

Future Goals

When speaking to Zach last week, he had some big goals for the brand over the next five years or so. He wants the name ZIM FIT to be synonymous with the word pre-workout, and Anthony shares that same ambition.

"In 5 years I expect the brand to be one of the biggest in the fitness industry. I expect us to have a big ZIM FIT gym in Pittsburgh with a team of bada** athletes who all have the same vision for winning."

At ZIM FIT, we don’t believe in blending in. And neither does our Brand Manager. With Anthony being a part of the brand charge, we’re not just staying true to our roots—we’re growing louder, stronger, and more focused with every drop, scoop, and set.

This is the team behind the product. The passion behind the pump.

ZIM FIT is more than a label. It’s a lifestyle. And this is who helps bring it to life.

- The ZIM FIT Team

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